Tag Archives: Show

Traveling With Trade Show Displays: How To Find The Unit Most Suited To Your Method Of Travel

All sizes and styles of trade show displays have different levels of portability, and different requirements for shipping and handling. While your method of transport may often be dictated by the type of trade show exhibits you’re bringing along, deciding how you want to ship (or if you want to ship) before you buy can help you streamline the process. Learning which types of trade show exhibits are best for each type of travel will help you make an educated choice at the beginning, saving you a headache later.

If You Travel By Car

Cars are a great way to get around, particularly on the East coast where many important cities are within driving distance. If you have a small company, or just starting out in your industry, or simply want to save a bit of cash, moving your trade show booths in your car could be a great choice.

The major drawback of car travel is that you can’t fit a very large unit inside a small trunk. If you have a sport utility vehicle you are in a slightly better position, but you are still pressed for space. In general, you want a tabletop unit if you intend to transport it in a car, and perhaps a small floor unit if you’re using an SUV. If you have a large unit like a custom stand, you don’t want to try putting it in the car.

If You Travel By Van Or Truck

Trucks and vans have the same advantage as a car, but offer slightly more space. You can usually rent these if your company doesn’t have them, and they are typically big enough to fit your average trade show displays. Because they can be rented, you may choose to use them on the occasion that you have a local show within driving distance, shipping commercially when it’s more convenient.

If You Travel By Airplane

Airplanes are possibly the most common method of transportation for serious convention presenters. If your company uses trade show exhibits as a backbone of your marketing program, you’re going to be traveling to both coasts and probably to other countries as part of your plan. If your units will be going on a plane, they need to be small enough that they’ll fit easily in cargo, or as a carryon. It is rare to see anything larger than a banner stand or pop up unit fit into carryon, as the size restrictions are very harsh.

Placing trade show booths in checked luggage is not a problem, provided they are adequately protected. Checked luggage is notoriously mistreated by the baggage handlers, so you’ll need a hard-sided case in order to keep your stand safe.

If You Are Planning To Ship

For some oversized stands, shipping is the best (or only) option. Shipping can be a hassle, but sometimes the unit is just too large to be realistically transported any other way. Try to avoid using a typical shipping company, and instead seek out one with experience transporting convention materials. If possible, find one with a national network of shipping hubs, so that it travels purely in the hands of experienced professionals.

Chris Harmen writes about Philadelphia trade show displays for Atlantic Exhibits, a leading designer and builder of trade show exhibits in Philadelphia and the surrounding area.

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Recession Proof Your Charity With a Talent Show

In a recession the challenges for charities are even greater,as the common methods of fund-raising do not work as effectively as they have in times past.

So what works? and Why? How do you recession proof your charity? Do not despair, my friend! There is an fail-proof, tried-and-true stream of income at your fingertips.

A Talent Show (aka a Variety Show) is just the ticket to creating a valuable source of funds and supporting friends.Yes, it may seem a little “old-fashioned” and “cheesy” at first, but aren’t the current top entertainment reality TV shows the same thing?

And they are most successful of all types of shows!

A local Talent or Variety Show is a great way to bring in a good portion of a nonprofit’s budget. Of course, it needs to be done with excellence, class, and relevance to the times, people and location.

Why not take a serious look at an entertaining Talent Show? You may be asking, “Why entertainment?”

Top Five Reasons Entertainment – a Talent Show or Variety Show, Always Works!

1. History is the best teacher, and Hollywood is the best example. During the Great Depression, people thronged to the movies! People love entertainment and in a time when times are tough, they love it more.

2. People need an escape. Every day people are hit with negativity – all day long! When people get home from work, they turn on the television and get a boatload of more troubles. Whey can they go for relief?

3. People love music, acting and comedy! Why else is it a billion dollar industry?

4. People love the exceptional talent of their family members, friends and community. No one is more proud of “knowing” someone in a show. If a child is an exceptional fiddle player, for example, watch his/her parents tell everyone they know that “Johnny” or “Jenny” is playing at the local Food Shelf fundraiser!

Which leads to…

5. Local entertainers draw the community in like crazy. They are probably one of the most “networked” or “social” people in the community and you can take advantage of that.

Things To Do For A Talent Show

So, how does one go about putting on a talent show and simultaneously make money? Here are the Top Five “Must Do’s” to guarantee success at a Talent fundraiser.

1. Put a step-by-step plan in place. This is prime importance. Your planning will be the foundation of the entire event.

2. Get a strong, diversified leadership team. Find successful, busy people to “make things happen.” You will need to locate:

A. A Project Leader
B. Finance People
C. Talent Finders
D. Marketers
E. Volunteers and Assistants

3. Advertise and market like crazy! Do not be afraid to be creative and current. Keep all options open when it comes to spreading the work and bringing in donations whether it be in show sponsorships, show night contributions, or follow-up solicitations.

4. Treat your talent and guests like GOLD! They have all given of their time and/or talent. If you treat them well and give the time of their life, while telling your compelling mission, they will be back next year. Getting treated like “royalty” is at all time low, and everyone needs to know how critical they are to your mission. It doesn’t need to be expensive to be effective. Just the right words, some sincere handshakes, a good time, a take-away (even very small), will have them talking about the show for weeks!

5. Ask for a generous donation the right way! Tell the story of your mission all event long. If the guests “heart strings aren’t tugged all evening long, how can you “persuade” their purse strings? And you can kill the giving in a minute, if the “asking” isn’t done the right way… by the right person. Talking too little, will leave people thinking it isn’t important and become uninspired. And talking too much will kill the philanthropic spirit of the event.

These five-seven minutes is the high-point of the whole event. The correct script, enthusiasm and personality can open a very wide road of giving and people can’t wait until it’s time to make a difference!

Yes, there are many things to do for a talent show, including some “got-to-knows” that people don’t know. Remember, the focus of this is to invite your community to a few moments of purposeful good times and increase the bottom line of your nonprofit finances. It’s so worth the work.

Successful leaders pay close attention to talent show details and follow them them with fervor.

Teresa Nelson is a philanthropy consultant and has twenty years experience in human service delivery and nonprofit leadership. She currently works as a foundation consultant for a local foundation.
Her fundraising involves several local entertainment venues as well as the typical methods of fund acquisition.