Tag Archives: Displays

Traveling With Trade Show Displays: How To Find The Unit Most Suited To Your Method Of Travel

All sizes and styles of trade show displays have different levels of portability, and different requirements for shipping and handling. While your method of transport may often be dictated by the type of trade show exhibits you’re bringing along, deciding how you want to ship (or if you want to ship) before you buy can help you streamline the process. Learning which types of trade show exhibits are best for each type of travel will help you make an educated choice at the beginning, saving you a headache later.

If You Travel By Car

Cars are a great way to get around, particularly on the East coast where many important cities are within driving distance. If you have a small company, or just starting out in your industry, or simply want to save a bit of cash, moving your trade show booths in your car could be a great choice.

The major drawback of car travel is that you can’t fit a very large unit inside a small trunk. If you have a sport utility vehicle you are in a slightly better position, but you are still pressed for space. In general, you want a tabletop unit if you intend to transport it in a car, and perhaps a small floor unit if you’re using an SUV. If you have a large unit like a custom stand, you don’t want to try putting it in the car.

If You Travel By Van Or Truck

Trucks and vans have the same advantage as a car, but offer slightly more space. You can usually rent these if your company doesn’t have them, and they are typically big enough to fit your average trade show displays. Because they can be rented, you may choose to use them on the occasion that you have a local show within driving distance, shipping commercially when it’s more convenient.

If You Travel By Airplane

Airplanes are possibly the most common method of transportation for serious convention presenters. If your company uses trade show exhibits as a backbone of your marketing program, you’re going to be traveling to both coasts and probably to other countries as part of your plan. If your units will be going on a plane, they need to be small enough that they’ll fit easily in cargo, or as a carryon. It is rare to see anything larger than a banner stand or pop up unit fit into carryon, as the size restrictions are very harsh.

Placing trade show booths in checked luggage is not a problem, provided they are adequately protected. Checked luggage is notoriously mistreated by the baggage handlers, so you’ll need a hard-sided case in order to keep your stand safe.

If You Are Planning To Ship

For some oversized stands, shipping is the best (or only) option. Shipping can be a hassle, but sometimes the unit is just too large to be realistically transported any other way. Try to avoid using a typical shipping company, and instead seek out one with experience transporting convention materials. If possible, find one with a national network of shipping hubs, so that it travels purely in the hands of experienced professionals.

Chris Harmen writes about Philadelphia trade show displays for Atlantic Exhibits, a leading designer and builder of trade show exhibits in Philadelphia and the surrounding area.

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Table Top Displays For The Traveling Businessman

As an independent businessman, you travel a lot. You’re always meeting with clients and trying to secure new business for your company. You rely on a sturdy suitcase and a winning attitude. For many of your peers, that’s not enough. Many salesmen like you have begun turning to a new crop of ultra portable displays to showcase their products and services. Depending on your situation, you might benefit from these table top displays as well.

Why Use Trade Show Stands?

The basic function of trade show stands is to draw people’s attention and focus to the product. It’s an effective communication mechanism, and it reinforces any sales pitch with words and images. Businessmen began to realize that these same benefits would be useful in the boardroom, and started to adapt their exhibits accordingly. This was years ago, before portable options became so mobile. These early models were the most basic of table top displays, but they were still useful, especially if the salesman had to discuss any kind of data. Trade show stands had begun to move outside the convention hall and into the office building.

Today’s Portable Displays

Technological advancement and the demands of business continued to push the envelope of the mobile exhibit, making it increasingly small, yet highly impactful. Today’s portable displays are compact enough to pass as a briefcase, or be carried like a backpack. There are table top exhibits which are designed to incorporate their own carrying structure, eliminating the need for a transportation bag.

The most popular style of mobile exhibit amongst business travelers is the mock briefcase. When folded up, the exhibit appears to be a briefcase of average size. Yet when unfolded, it becomes a full miniature booth, with a tall and wide center area and two wings. Although the material is slightly heavier, most companies choose to have their mobile boards covered in a Velcro-like material. With this material, changing out the graphics and information is as simple as pressing on another piece of Velcro.

Getting Your Money’s Worth From Table Top Displays

Most portable displays are surprisingly affordable. The cost is slightly variable, depending on the options you choose and whether you want it to come with a case such as the briefcase model discussed above. Overall, however, this type of investment is generally a good value. Whereas larger booths can be a hassle, this small board has many uses. If not needed, it can be placed in the office as a message board or information center. It can also be taken around to local business meetings and used for marketing purposes there.

If you choose to invest in portable exhibits, feel free to use them liberally. It is rare to find an event which would not benefit from additional clarification on your products and strong branding. No matter where you are, having your mini booth will be an advantage. If you’ve chosen your initial product specs wisely, you should find your exhibit lasting for years with no need for replacement. You’ll never need to hire anyone to set it up, and you’ll never have to worry about the difficulty of setup or takedown afterward. For many businessmen, time is money, and a small table top exhibit can save both.

Chris Harmen writes for Skyline, the business-ready choice for New York table top displays and other highly portable displays in New York.

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Table Top Displays Make Traveling Easy

If your company exhibits at trade shows frequently, you probably either already have a trade show display, or you are currently shopping for one. While a large, sleek display is great if you do large shows, and customarily get large display spaces at the shows at which you exhibit, sometimes what you really need is a smaller table top display, which makes it handy and easy to travel to the show and set up in a short period of time.

There are many types of table top displays, and as a rule, they are designed to be easy to transport and set up. Some actually come with their own carrying case, and are no more difficult to transport than a large brief case. Briefcase table top displays are extremely lightweight, and let you carry everything you need easily.

They fold up into their own “briefcase” carrying case, with handle and strap, unfolding at the show in mere minutes. When unfolded, you generally have a nicely-sized table top display of about 4 feet by 2 feet of space, complete with fabric panels, which allow you to add signage, graphics and other materials with Velcro. When the show is over, taking the display down is just as easy as setting it up. You simply fold everything back into the briefcase, even leaving your signage and graphics still attached if you’d like, and off you go.

Even the larger sizes of table top displays generally are easy to transport and set up. Often, they are self-packing, meaning no cases or packaging materials to have to deal with once you are set up. These usually are very ingeniously designed, with features such having storage compartments molded into the display itself. They include easy-to-set-up headers, panels and lighting components. Many models even have wheels to make the display even easier to transport. With a table top display, you can spend more time on other aspects of your exhibit, and less time worrying about transporting and setting up your display.

Table displays can be a great choice for small display spaces. Additionally, because of their compact size and convenience, you will find that they are very handy for other uses as well. Sales representatives, recruiters and corporate trainers often also need the ability to create displays. Table top displays can be perfect for these other uses, which allow you to get more value from your display.

Table top displays are a great part to making your show displays stand out over the many others at the trade show.