Monthly Archives: June 2015

Frogs, Darwin and Surviving the Recession

The boss was sounding enthusiastic, usually a bad sign for the rest of the regional team. He’d just come back from another of those management seminars that our company saw fit to inflict upon us by proxy… the boss goes on the workshop and tells their people all about it upon their return.

This time it was about boiling frogs. It’s just possible that there may be one or two people out there today who haven’t heard the sad tale of how to make frog soup. So, briefly, it seems that if you drop a frog into a pot of boiling water it will immediately sense the danger and jump out quickly. If, on the other hand, you put it into a pot of cold water and gradually heat the thing up, the frog fails to sense the temperature rise until it is too late.

“That’s very interesting” observed our Personnel Manager (for this was a long time ago… before HR), “but of what relevance is that to us here and now?”

Stunned by the unusual directness of the question… especially from ‘Personnel’… the boss explained that it was all about our being aware that pressure can build up on people without their recognising the fact. We, as good managers, needed to keep an eye on our people and notice the warning signs. I’m still not quite sure whether he intended us to avoid putting pressure on our people, build it up slowly and support when necessary or ‘hit them hard from the start to see how they reacted’. You never quite knew with Tom… but the boiling frog entered our vocabulary and folklore.

It’s probably right at this point to make the observation that I have nothing against frogs per se. I’d have to admit they wouldn’t make my ‘top 10 animals list’… that may be something do with, as a young boy, having sat down on a grassy bank one afternoon to feel a weird wriggly moist sensation. Looking down I found a small frog oozing its way from underneath my bare leg, it shook itself and hopped off to find somewhere safer to rest. So, not in my top 10…but I mean them no real ill, so long as they just stay away from me, Yuk!
So, why am I thinking about the frog right now?

Well, like most people I’m acutely conscious that things aren’t so easy ‘out there’ at the moment and that many of us are feeling the pressure in our own way. Hopefully most of us will recognise that pressure and find our own safety valve but others may not and will end up being boiled.

That’s also where Darwin comes in. This year we’re recognising the bicentenary of the birth of the man. Listening to some of the reports of how he went about his business you might question the methods but, I guess, it was a different time… standards and expectation were, well, different. Whether, or not, you accept the validity and truth of his work in the context of the development of life on earth I think that some of his observations can be usefully applied in the business environment.

Darwin talked about evolution by natural selection, which he summarised as having a number of characteristics or phases

Overproduction – favourable conditions allow a population to increase in size. Environmental pressures in time will limit the number that can survive. I’m reminded of the old Monty Python sketch about ‘Whicker Island’

The thrust of the sketch is that… “There are just too many Whickers” and “There just aren’t enough rich people left to interview”. Oversupply of interviewers combined with a limited demand for interviews consigned the ‘Whickers’ to a desert island and, ultimately, extinction.

There are obvious parallels in business. When times are good and people (and businesses) have plenty of disposable income they’re happy to spend on non-essentials or nice to have’s. When it gets tougher they start to question just how much they can afford to spend on fancy restaurants, designer clothes or new cars. Just how many personal, business and/or life coaches does the world really need and as for consultants…?

Competition– Darwin reckoned that, due to environmental pressures, the organisms within a population must compete with each other to survive. I go to a lot of business and networking events where there appears to be little or no competitive element. Indeed, I was a member of one such organisation that allows only one member from each profession or trade and restricts visitors whose activities might present internal competition. I understand and agree, in principle, with the thought process behind that rule… that it reduces the possibility of confusion between members and locks out competition, enhancing the perceived value of membership.

Where I probably struggle, though, is with the effect of protecting an individual member from competition. I think there’s a danger that it could make them complacent or lazy. Admittedly, for most people, this sort of group produces only a percentage of their total business (although a very high percentage for some) so you’d expect to see them fighting for the rest outside. Yet when I go to other networking groups and trade organisations, where people doing the same thing do come into contact, I rarely see that competitive element… most people are quite guarded and give little away. There’s little preening, sparring or ‘jockeying for position’. It’s all quite civilised and restrained; perhaps it’s the type of group I attend?

Competition doesn’t necessarily mean winners and losers, it can result in Win:Win. How many times in your career has a bit of constructive rivalry resulted in increased performance for everyone? It’s easier to achieve that sort of rivalry within a larger organisation but there’s no reason why fellow members of networking, or other groups, shouldn’t challenge each other once in a while. Returning to the animal kingdom… even in times of plenty, you don’t see the alpha male in a wolf pack or a pride of lions letting the others forget who’s in charge. He’ll always eat first and hand out a little discipline from time to time… just to remind the others of the pecking order and to keep himself fit and prepared for when times get tough.

Survival of the Fittest – Darwin suggested that the individuals who best adapt to the (changing) environment are the ones who will be most likely to survive. They possess variations that give them a selective advantage. We can see that quite easily in the animal world where the strongest will change their habits when forced to do so. The lead wolf knows that he needs the support of the pack to maintain cohesion and that it is easier to hunt with a pack than on his own. His primacy means that he will feed first but he will endeavour to ensure that all of the pack get at least a little food to keep them sufficiently strong to help in the hunt; though not, necessarily, to challenge his position! Only when food is so scarce that he is in real danger of starvation will he refuse food to the pack.

It’s perhaps not quite so grim for most of us but I believe there’s an argument that in bad times we need the ‘weaker’ members of profession or group. My thinking is, perhaps, a little simplistic but it’s along the lines of… a high visibility of a particular trade or industry suggests a continuing need for their services or product. Where the adaption to the environment comes into the equation is in the changes that the supplier (say, a life coach) may have made in their offering in order to survive the downturn. They’re still a life coach but they’re now concentrating upon helping people who have lost their jobs to identify new avenues of employment rather than focusing upon ‘taking their career to the next level’… whatever that means.

Survival of the fittest, in our context, is about understanding your market in changing times and adapting your proposition to meet the changed needs of the customer or client. When I studied marketing, quite a long time ago (in fact sometime around the last recession), we were taught about the 4 P’s – Product, Price, Place, Promotion. I suspect there’s probably a few more P’s to think about now, but asking yourself a few searching questions around those 4 areas is a pretty good start to understanding the current and future health of your business.

Link that to some real customer contact; I’m talking about asking your customers what they think about you, what they want from you and how much they’re prepared to pay for it and you’re well on the way to indentifying what you need to do to survive and grow, even in a difficult climate.

Finally, on adaption; there’s a great temptation to discount prices when customer budgets are tight. Trouble is that discounts, although usually calculated on the full price of the product or service, come straight off your bottom line. Supermarkets can get away with loss leaders and can buy-in low profit item at really low prices because they deal in bulk and they know that you’ll buy other more profitable items at the same time. Unless you’re able to reduce your supplier and/or operating costs in some way you’ll find yourself working for nothing!

Reproduction – Individuals that survive and reproduce can pass their traits onto their offspring. Whilst that’s clearly the case in evolutionary terms I’m not sure of the gestation period of a new leader, manager or business person. That said, when I was coming up through the ranks there were always older and wiser people around who were able to pass on their wisdom relating to almost any given situation. I found myself a few months ago talking with a junior manager who was quite concerned about the recession and how we/he would survive. Having been around for the last one (and, I think, the one before) I was able to talk about how it looked and felt to be in our current situation. I can’t claim to know exactly what will happen this time around, but the application of experience and clear reasoned thinking can sometimes be useful. Maybe, then, there’s still a use for coaches and even consultants… well, maybe those with a few grey hairs anyway.

If there had been a few around on the Galapagos we may still have the Dodo. The Dodo was, by all accounts, not a particularly tasty bird but somewhat more flavoursome than the rations of the visiting sailors. They were, also, fairly slow and not overly intelligent. A wiser old bird might have worked out that Dodos that approached sailors seldom (never) returned, they may have counselled against wandering up to these nice men with clubs in their hands… unfortunately, as I mentioned, the Dodo was not the quickest of birds (in any sense) so they all got eaten rather rapidly. The trick is to learn from what is going on around you and adapt your behaviour in order to ensure survival.

Speciation – Darwin’s view was that as new generations come along, the population changed because some traits are passed on and others are not. A new species exists when a population is different enough from the original population.

Darwin also said that “…Natural selection acts only by taking advantage of slight successive variations; she can never take a great and sudden leap, but must advance by short and sure, though slow steps.”

What that probably means for us is that we need to respond to our new environment by doing things a little bit differently than before and that we’re focused upon slightly different objectives… maybe less about rapid growth and more about sustainability?

Rapid, knee jerk responses are unlikely to give long-lasting stability and safety unless, like the boiling frog, you happen to have been dropped into a pot of very hot water. It’s more likely that the actions of the frog upon which I sat so many years ago will be more constructive… assessing the situation, coming up with a solution and gradually easing its way out of trouble before hopping off on a new adventure.

The clever part, of course, is in recognising those small changes in temperature before it’s too late.
Ian Cooper

P.S. For those not familiar with the Whicker Island sketch, you’ll find the script at

Five Free Ways to While Away the Recession

We are in the midst of a recession, and we continue to receive mixed messages about our future.  Is the recession worsening? Is the economy improving?  To buy or not to buy?  That is the question.  What should we do?

The current research reports that 80% of the population is stressed by the economy.  Other research also indicates that chronic stress leads to increased medical costs.  Yes, another expense!  You have probably heard that the economy needs you to stimulate it by making purchases.  No!  Wait!  You are suppose to save and pay off any debt!  These mixed messages are enough to confuse even the most stalwart. Is the economy improving or are we approaching a depression.  Certainly listening to the news and all the mixed messages can result in clinical depression  if not a financial depression. 

Where can you take control?  If you don’t want to spend money  or you want to save in case of a lay-off or increased costs, then what are the activities that you can do to have fun?  You need to have periods of relaxation and fun in order to recharge your mind and body.  Even if you want to continue spending money, these suggestions might help you find alternative ways to have relaxation.

One: Instead of watching television, go to the library and check out a movie or book.  The library is free and entertaining.  If you can walk to the library, you can save money on gas and gym membership.  Or you can visit an art gallery or museum.  Many have free admission days.  You can challenge your mind by learning.  Challenging your mind is purported to improve memory and other cognitive functions.  In the long run you could be warding off dementia!

Two: Exercise!  Large muscle movement helps reduce the body’s stress responses.  Improving your health can be free.  Taking walks in the park or around the neighborhood, or riding a bicycle help you release stress and tone your muscles. Even if you want to spend money at a fitness center, your attendance can still be cost effective as you will be reducing the possibility of future medical costs.

Three:  Sit on the porch, deck or patio and talk with friends and family.  Play music in the background.  In summer play croquet or badminton.  Enjoy a slower pace.  The paradox of this is that you will have more time and improved focus when you slow your pace.

Four:  Meditate.  Meditation is another free activity that can improve your health by lowering blood pressure and other functions.  If you don’t know how, find free classes in your local papers.

Five:  Volunteer.  Helping others is free, and you develop a sense of community.  Choose a charity or cause which is of value to you. If they don’t have volunteer program, ask what you can do to help.  Helping others can make you feel good.

These are ways to ignore the mixed messages that distress us. As a bonus, the suggestions in this article help us thrive emotionally and physically.  Start a group at work, church or online, such as yahoo groups, to discuss other free or inexpensive ways to have fun and stay healthy.  As the economy improves, you might choose to continue your new lifestyle instead of returning to a more costly lifestyle. 

If you have trouble having fun, ask a professional for help.  While that won’t be free, it will be cost effective in the long run.  Stress, depression and anxiety all lower immune system functions which in turn lead to increased physical ailments and a shorter life. 

So, during this time before the next economic boom, work on yourself and your relationships – it’s a lot more fun and cost effective  than ruminating about the recession!

Dr. Deb, or Debra Taylor-McGee, Ed.D., HSPP, is a licensed psychologist in private practice in downtown Indianapolis, Indiana. She enjoys working with individuals and couples from all professions; however, she is especially fond of working with attorneys. Attorneys are highly verbal, information driven, and sometimes opinionated. Working with this group is challenging and rewarding. Once the attorney channels his or her drive into therapy, his or her transformation is tremendous!

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An Insight on Branding in the Recession

Recession, meltdown, slowdown, economic doom, downturn, stagnation – whatever you may call it, is the best time to invest in branding. Why? Well, when money is tight people tend to cling to their wallet. They think twice before spending their hard-earned money and thus they intensely study a product now, more than ever. From branding perspective this thinking helps in brand building. So, think strategically and work towards to make your brand more visible now.

Positioning Your Brand

A brand is the face of your company. It represents the services that your company promises. What comes to your mind when you think of branding? An attractive logo, a catchphrase? If brand positioning is done correctly it can catapult your business to new heights. Thus, positioning a brand is very important in terms of gaining people’s confidence and winning the brand race. Brand positioning is a must in recession because:

* Expresses your uniqueness

* Increases the value of your brand

* Makes your brand widely visible

Once your brand is widely accepted, people will defend it when it is at stake.

Brand Identity and Brand Awareness

Definition of brand identity states ‘how you want the consumer to perceive your product or your brand’. Creating brand identity and increasing brand awareness is a step-by-step procedure.

1. Have a clear idea of your brand and research on brand image.

2. Keep aside your personal likes and dislikes and focus on the objective of the company.

3. Design a unique identity for your brand keeping in mind your goals, audience, and how different you are from others.

Brand identity and brand awareness goes hand in hand. Be conscious and design your brand image intelligently, analyze the market and learn about what market leaders do and what mistakes they have made in past and how they recovered. Finally, bolster your brand message at every single opportunity you get.

Axing Marketing Budget – Bad Idea

In tough economic times, everyone is looking for ways to cut down costs; however, it is advisable that you resist slashing the marketing budget, the reason being ‘Visibility Loss’. If you stop marketing you will lose visibility and if you lose visibility you lose your market share. Remember, when out of sight you are out of mind. Thus instead of cutting marketing costs, think of cost-effective ideas to stay top-of-mind. Branding during recession is essential because:

* It saves time of your sales department and decreases you sales and recruiting costs

* It helps to stay on top-of-mind with increased visibility

* Increases brand awareness

* Educates clients and prospects on new ways to use your services

Discounting battle is a no-win battle. Ideally, the brand that avoids discounting emerges stronger as the brand equity of the competitors has faded away due to heavy rebate.

Winning the Brand Race

It takes courage and sometimes changes in your business strategy to become a winner. Now is the time to revise and improvise your business strategies.

1. Educate your employees on core brand values

Your employees are your best brand ambassador. Ensure that they understand your brand inside out and convey your brand values to others.

2. Don’t slash prices

Don’t panic, economy will recover. So don’t cut prices to attract clients. Cutting prices depreciates your brand and may cause irreparable damages.

3. Don’t compromise on quality

Now is the time to find clients who will shop for the quality you provide. Hence, instead of slashing prices concentrate on improving the quality.

4. Nurture your customers

Send e-newsletters, postcards, emails to build customer loyalty. Remind them of your products and services and stay top-of-mind.

Recession is not eternal. This temporary phase will end and market will pick up again. Remember, recession is not permanent but brand is. Therefore don’t take decisions which may have adverse effects on your brand. However, if someone is selling a better service at a lower price then you have think seriously to offer a permanent discount or add value to your brand. Think strategically to make your brand stay for a long time. Tough times don’t last but tough brands do.

Pat J. is a contributing writer to Jobsbridge. Jobsbridge is a fast growing I.T Job & Career Portal. Thousands of jobs are posted by technology staffing companies, recruiters and direct employers on a regular basis. Employers & Jobseekers will find this site very uncluttered and has some great feature set.

Bank Jobs in Delhi

Welcome to our Bank Jobs in Delhi section. Here you can get every type of information regarding Bank Jobs in Delhi in 2012 with much of easiness and contentment.

Delhi is a monetary, industrial focal point with the maximum rate of employment in India. The union territory of Delhi has both private and public sector banks for the students or profession of any stream. These banks contribute the general public in several ways. Every finest Indian and International bank has their branches in Delhi. This can be considered as one of the actual reason behind the growth of the capital. Because of this the availability of the bank jobs in Delhi for the applicants are relatively very high too. Student after passing out from their colleges and school prepare for many exams to make better career in the stream as per there own interest.  Today jobs in banking sector are not just limited to the point but also to other jobs in areas similar to asset management, investment banking, BPO’s, Securities dealing and customer support etc. For recruitment in bank, student must be suspicious about the bank exams. Bank exams have been one of the most required after assessment through which a student and professional get into the jobs. After passing entrance exams, student gets into the interview or cross-examination and is posted in distinctive places all over the nation states. These posts can be of provisional officer type or clerical position. Applicant can also get latest information regarding bank jobs in Delhi.

Following are the list of banks which provide Bank jobs in Delhi.

a) Allahabad Bank
b) Axis Bank
c) Bank of Baroda
d) Bank of India
e) Bank of Maharashtra
f) Bank of Punjab
g) Bank of Rajasthan
h) Canara Bank
i) Central Bank of India
j) Corporation Bank
k) Dena Bank
l) Dhanalakshmi Bank
m) Federal Bank
n) HDFC Bank
p) ICICI Bank
q) IDBI Bank
r) Indian Bank
s) Indian Overseas Bank
t) IndusInd Bank
u) ING Vysya Bank
v) Jammu & Kashmir Bank
w) JPMorgan Chase Bank
x) Karnataka Bank
y) Karur Vysya Bank
z) Laxmi Vilas Bank

Get More details about these topics by visiting bank jobs . Here you will get the latest updates about bank jobs in Delhi

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High skilled jobs

In today’s world opportunities for working abroad has been increasing. The criteria for such jobs are always subjected to modification for easier recruitment. Everyone needs to be open to the idea of updating their skills through classes or getting a degree,” says Andrea Kay, a Cincinnati-based career expert. To help figure out where to start, one has to put together a list of transferable skills and matched them with popular career tracks.  Hence skills can be classified into the following categories.

#1 – Organizational Skills

Are you able to stay focused while juggling multiple responsibilities at work? Is your cubicle or desk neat and organized, even during the busiest part of your day? If so, you may be more ready than you think to move into a new career that values organizational skills…

Potential Career Option #1 – Medical Assistant: Organizational skills could come in handy when juggling administrative and clinical tasks as a medical assistant. Often working in a busy hospital or doctor\’s office, medical assistants might help with complete paperwork, take a patient\’s vital signs, and assist physicians during exams.  Earning a certificate in medical assisting or an associate’s degree in medical assisting is a great step towards pursuing this career and can generally be completed in two years or less, depending on school, program, and course load.

Potential Career Option #2 – Paralegal

The “ability to organize” is cited by the National Federation of Paralegal Associations on its website as a key skill that paralegals need. As a paralegal you would help lawyers research and prepare documents and legal strategies. Transitioning into this job opportunity in us may make sense for organized-types who can demonstrate that they are detail-oriented and work well under pressure. An associate’s degree in paralegal studies is a common way to pursue this career, according to the U.S. Department of Labor. For those who already have a degree, earning a certificate in paralegal studies is another option. Certificate and associate’s degrees could be completed in two years or less, depending on school, program, and course load.

#2 – People Skills

Do you work well with others and enjoy meeting new people? If you find it easy to strike up a conversation, you might want to consider transitioning to a career that will put your people skills to work.

Potential Career Option #1 – Human Resources Specialist

The ability to work well with different personalities can be an asset for HR specialists, who help companies recruit and retain the best and brightest workers. Talented people with strong communication skills may find it easier than others to transition into an HR position. Getting a bachelor\’s degree in human resources or business administration is a helpful stepping stone for those interested in a career in HR, according to the U.S. Department of Labor.

Potential Career Option #2 – Sales Representative

People skills are crucial for sales representatives. These kind of jobs in usa are considerably more challenging. One needs to be able to communicate how their product will benefit potential clients. If you have a winning smile and an engaging personality, you may already possess assets that could help you transition into sales. There is no specific degree that sales representatives typically have, though communication skills are \”essential,\” according to the U.S. Department of Labor. Therefore studying communications, marketing, or business might give you the kinds of skills you need to pursue this career track. An associate’s degree, which generally takes two years to complete, depending on school and course load, could help one find such jobs in US.

#3 – Creative Skills

If you love brainstorming and if you are able to see potential where others see problems? If you are a creative person who is looking for a new career, these exciting options may pique your interest.

Potential Career Option #1 – Graphic Designer

Plenty of jobs opportunities in US exist for a designer with creative ideas. A sense of style and knowledge of the latest graphic design computer software can offer a boost for anyone looking for a swift transition into this career. Aspiring graphic designers, take note: a bachelor’s degree in graphic design is usually required for both entry-level and advanced positions, according to the U.S. Department of Labor. If you already have a bachelor\’s degree in an unrelated area, consider completing a shorter certificate program that can help bring you up to speed on technical requirements typical of this career track.

Potential Career Option #2 – Marketing Specialist

Marketing specialist jobs in US requires a blend of business and creative skills. As a marketing specialist, you’ll likely be brainstorming ways to market products to the public while also helping set price points and monitoring the strengths and weaknesses of your competitors. For marketing positions, employers often prefer a bachelor’s degree in business administration or MBA with an emphasis in marketing, according to the U.S. Department of Labor. The Department adds that any sales experience you have can also be useful preparation when transitioning into marketing. helps to explore Jobs in United States. Job search USA, Job opportunities
Seach for job opportunities in US. Ideal website for Jobseekers to apply for all kinds of jobs in Albany, United States.

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Bank jobs guide

This year for the fist time bank is conducting CWE(common written exams) to engage candidates for the post of bank PO and also clerical. Institute of banking personnel selection (IBPS) uses the latest technology to recruit the most competent candidates. It has various offices extend throughout the country which conduct exam every year for various posts in public sector bank.

Banks recruitment 2012 provides jobs in different cities and states as well as dissimilar banks, which include government public banks and private banks also. These jobs will range from official team of the banks to the clerical staff. Recruitment organization and job consultancy are busy in scheduling or managing jobs2012. Due to development of the activities and job profile of the banks, a huge number of jobs formed on a customary basis. As per requirement many branches are opened in each corner of the city and state to provide better facilities to their customers and for that banks need urgent requirement of man power in both official and clerical levels.

Banks jobs in India provided by the government have a good pay scale and security which is depends on the person’s administrator post. Basically the opportunity will increase in the coming year due to large number of retirements that are about to crop up in government sectors banks. The number of jobs in banking sector has also risen and is auxiliary bound to rise in approaching years because private companies are also aggressively concerned in the banking sector. That’s the main reason the bank is highly demanded area to work in. Now it’s up to the people and those already in jobs to decide their career in banking sector as they will have the liberation to single out jobs as per their preference.

This year for the fist time bank is conducting CWE(common written exams) to engage candidates for the post of bank PO and also clerical. Institute of banking personnel selection (IBPS) uses the latest technology to recruit the most competent candidates. It has various offices extend throughout the country which conduct exam every year for various posts in public sector bank.

Get More details about these topics by visiting bank jobs more over don’t miss to get the latest update knowledge about various Bank po you can also Check the Bank jobs in India Portal.

Used Cars in Recession Times

The recession is upon us in a big way. One of the worst recessions the world has ever seen since 1929, the recession is causing a wave of fury and frustration in the developed world, especially in continental Europe and the UK. One of the worst hit sectors is the automobile sector. A car made today, as per statistics is more expensive due to costlier imports of machines and spare parts. Moreover every country is trying to put tariffs on goods, making new cars more expensive. It is creating a big problem for the British.

It does not make financial sense in buying a brand new car in these troubled times. But buying a car a driving it around town is the dream of every man and woman on this planet. One of the best ways out is to buy a used car. Used cars are used and hence less expensive. They almost always are functioning well and have great mileage. The UK is probably the best country to buy used cars. Having the widest range of cars anywhere in the world, the English buyer knows that his or her country is the best destination for buying practical and convenient used cars.

There are thousands of veracious car dealers dealing only in genuine cars and spare parts in the UK. They are not only based in major cities of London, Manchester, Liverpool, Scotland and Dublin but are also in the hundreds of towns and hamlets in England. It is necessary to check the mileage and the pollution norms while buying a used car and those car dealers are more than happy to comply. After all they care for your pocket and the environment as well.

Buying a used car makes perfect sense and it offers you the same variety as a new car. So what are you waiting for? Used Cars in the UK are the best in the world.

Steve Libby is an author of An online automotive search engine to find new cars, used cars, used car dealers, new car dealers, used cars for sale, second hand cars in the UK.

Jobs in physics

Physics is surely the most fundamental of the sciences. Yet it is a shortage subject! Why? The number of A-level GCE entrants has been reducing each year from over 50,000 in 1989 to less than 40,000 in 1996. So, I ask you, why not consider studying it at university?

Physics provides:

the basis of our understanding of the Universe and reveals, through research, the fundamental physical processes within it.
a means of fulfilling the human desire to find out how things work, a research base for science and technology which is second to none and a basis for much modern technology and engineering.

For complete details about study in uk, visit abroad education corner.

It is certainly the most fascinating subject and provides the richest research environment of all. Data and images are necessary to develop the new ideas and concepts behind present day thinking in the subject: from atomic beam and electron microscopes to the Hubble Space Telescope and radio telescopes. Such data and the images it creates are absolutely essential to understand the Universe today.

When combined with applications through design and technology, physics forms the basis of much of what we refer to as engineering. So it is much more than a science, it forms the most important basis for the development of new technology. The successful creativity and innovation require a pretty good understanding of the subject to bring new technology to its full potential. Such an understanding includes the principles of physics as well as those of existing technology.

In good proportion of universities, certainly at the University of Hertfordshire in the U.K, you can take degrees in Physics, Astronomy or Astrophysics. Alternatively you can often take them in combination with other subjects either as a joint honours programme or within a combined studies scheme where a third subject is often involved – at least in year 1. Because both physics and astronomy require a good understanding of mathematics, maths should be taken alongside either physics or astronomy during the first year and, when appropriate, in subsequent years. At Hertfordshire, we have a second year course that combines the mathematical methods used in physics and astrophysics with the applications of those methods in subjects such as quantum physics and electromagnetics.

What is the difference between astronomy and astrophysics? The former, requires you to gain an insight to the universe largely through observing and using advanced astronomical techniques to produce images through the use of telescopes. So does the latter, but it is the physics of the interpretation of data and images so obtained which is given top priority.

Generally speaking in most universities in the U.K, full-time BSc degrees are normally completed within three years. There are other BSc degrees offered for four years with the third year being a Sandwich placement, a Year in North America or a Year in Europe. The final y ear is then taken in Year 4.

MPhys or Msci degrees are completed in four years: the third and fourth years of the Master in Physics degree at Hertfordshire includes a selection from a wide portfolio of physics related courses across the University together with a major research project and a course in research methodology.

The final year of most physics degrees contains a project which enables you to pursue a specialised investigation. In the case of the MPhys degree this is normally a major project designed to equip you for a career in research. We, for example, offer projects related to our extensive research programmes. These include optical and infrared astronomy, laser scattering, the laser entrapment of microparticles and medical imaging and there is a STARLINK node for the reduction of astronomical data. Usually PhD programmes are available in such areas so that you can continue your studies.

Of course, for those in employment or who have other commitments, such as parents looking after children at home, it is possible to obtain a physics degree by part-time study over a longer period.

For complete details about study in uk, visit abroad education corner.

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Careers enhanced for a Transcriptionist

Medical transcription is interpreting doctors dictated voice recordings into text format. This service is required to ease the work load at the clinics of the doctors or the hospitals. The job of transcription is done by a transcriptionist. Many of the medical Transcriptionists are themselves medically affiliated i.e. they are qualified in the medical field. The nature of their work is that they listen to recordings on a headset, using a foot pedal to pause the recording whenever required, and type the text into a personal computer or word processor, editing with keen focus here becomes compulsory for grammar and clarity.

The documents or the reports that they make include discharge summaries, medical history and physical examination reports, operative reports, consultation reports, autopsy reports, progress notes, and referral letters. These professional return transcribed documents to the physicians or other healthcare experts who appointed them for review and mark or rectification. The reports become part of patients’ permanent files with the regarding institute or the hospital. For flawlessly understanding and transcribing the dictated reports, medical Transcriptionists must be aware of and understand medical terminology, anatomy and physiology, diagnostic procedures, pharmacology, and treatment assessments, they ought to be able to decode medical jargon and abbreviations into their extended forms to improve the level of accuracy in the final reports.

The medical transcription companies provide accurate, reliable, superior quality and cost effective services to the clients and for this they have a team of experts who have the proficiency in handling transcription requirements. India is a developing country with many changes in the IT sector has now become a destination for outsourcing medical jobs. Quite a number of the medical firms from different countries are offering their jobs to India. Medical transcription Outsourcing in India has many benefits like –

The information regarding the person’s medical history is kept confidential and safe.
India solves the problem of high labour of other countries as the labour out here is cost-effective and in their budget.
The main factor for India being outsourced is that the people work here around the clock and it becomes very easy for a physician to get the required reports in a short period of time.
One more add up factor here is that Indian people are rich in their English speaking skills which makes the process much faster and rapid.

Because of these few reason transcription in India has become the job of the hour and many people increasingly are opting for it. If at all, healthcare institutes and clinics would try to set up their personal in-house transcription service they would undergo more losses than true benefits. The first drawback would be training. So outsourcing is a great option.

Many medical Transcriptionists who work in physicians’ offices also have other office duties, such as receiving patients, scheduling appointments, answering the telephone and checking mails. The majority of these professional are employed in comfortable settings, such as hospitals, physicians’ offices, transcription service offices, clinics, laboratories, medical libraries, government medical facilities, or their own homes. Many medical transcriptionists telecommute from home-based offices. And outsourcing their services makes it easy as it saves the foreign companies on infrastructure also. So next time you think of selecting a good profession getting into transcription is a good option.

Acroseas is a global provider of Transcription services & has been providing top-of-the-line transcriptions services to our clients worldwide. For more info – please log onto

Top Businesses To Open During A Recession

It might seem paradoxical, if not bizarre, to start a new business when the economy is plummeting. For many people who are risk averse and think of recession as the biggest tragedy an economy can experience, it’s probably too hazardous to launch a company when the economy is in the dumps. But, if you think of recession as the ideal time to start a new venture, you are probably right; making it big during a recession it’s not as impossible as it might seem.

The whole point in starting a successful business during a recession is to identify a market need and launch a business that can meet and satisfy this need. Consumers are ready to buy anything that is correctly marketed and can convince them that their needs will be met, regardless of the prevailing economic climate. This explains the huge success of major corporations that started their business operations during a recession and today are well-established corporations worldwide.

a) Food Industry

Some of the businesses that never lose their touch are those related to the food industry. Fine dining may be affected by the recessionary climate, but fast food chains are more likely to flourish and achieve profitable operations. People would love to have the option to eat out when everything else – rent, gas, groceries, mortgage, interest rates etc, – won’t be an option for them. Besides, fast foods are always a practical solution for people who are really crunched and are looking for a quick meal.

Two prominent examples of fast food start-ups during a recession are Burger King and IHOP (International House of Pancakes – for those who are not familiar with the acronym).

Burger King Corp. is the dream-come-true of two aspiring men, David Edgerton and James McLamore, who opened their first burger restaurant in Miami, FL, in 1954. In 1953, the United States experienced a great recession as a result of a post-Korean War inflationary period, a huge transfer of funds into national security and a restrictive monetary policy that ultimately led to debt-refunding and increased interest rates. These events led the United States to a demand-driven recession until the mid-1954 with declining GDP, government spending and investment. In this climate, Burger King started operations. In 1957, during the Eisenhower recession, the company introduced the Whopper that still remains its signature burger. Today, Burger King operates more 12,000 in 73 countries.

The story of IHOP Corp. is similar to Burger King as Al and Jerry Lapin started their business in Toluca Lace, CA, in 1958 during the Eisenhower recession. In 1961, IHOP began franchising and today, there are more than 1,433 locations across the U.S.

b) Travel & Hospitality Industry

People always love to travel, particularly when their routine becomes difficult to deal with. Although the travel industry is cyclical and highly subject to seasonal demand, there are always businesses that can market their services to consumers in an affordable way. The secret is to adjust the marketing efforts in such a way as to attract more customers in times when lack of funds doesn’t allow extravagant vacations.

c) Media Industry

People always read the news. Especially, during a recession period, they are more likely to be interested in reading newspapers and watching TV in order to get an idea of how long the recession is expected to last and what experts estimate about the general situation. This explains the birth of Cable Network News, known as CNN during the recession of 1980.  Following the oil crisis of 1973 and the energy crisis of 1979, stagflation affected the US economy in the early 1980s leading to historically high unemployment and inflation. Under the circumstances, people were eager to get any information. CNN was there to give them information 24/7, until, from a little station it became a worldwide network watched by 1.5 billion around the globe.

Christina Pomoni has acquired her MBA Finance from the American College of Greece. Her advanced familiarity with financial statement analysis, capital budgeting and market research has been acquired through her professional career at high-esteemed organizations. Besides, having lived at Chicago, IL, Boca Raton, FL and Paris, France has helped her, not only to be a successful professional, but mostly to see life under a more creative and innovative perspective.

Since 2005, Christina provides high quality writing services to where she is also appointed as a Channel Steward of Economic Values ( Besides, she contributes her knowledge and expertise to several websites and research companies. Her areas of specialization are Business, Finance & Investment, Society, Politics & Culture. She also has a very good knowledge of Entertainment, Health & Fitness and Computers & Technology.

Christina recently launched her own writing company (